Co-Founder & Director of All Med Pro

Building a business around understanding risk.

Co-founder of All Med Pro, a specialist firm supporting dental, healthcare and life sciences organisations. I write and speak about how risk, cyber and AI are changing these sectors.

Adam O'Keeffe, Co-Founder and Director of All Med Pro
Adam O'Keeffe Co-Founder & Director, All Med Pro
  • 2011Co-founded All Med Pro
  • 3K+LinkedIn followers
  • SwindonWiltshire

About

Healthcare, life sciences and people

allmedpro.co.uk

I co-founded All Med Pro in 2011 with a simple aim: a specialist firm that genuinely understands how healthcare and life sciences organisations work.

Today the All Med Pro team works with dental practices, healthcare providers and life sciences businesses, from biotech and medtech to clinical trials.

My view is simple: it all starts with understanding the risk. That means looking at how people, property, technology, suppliers and patient care depend on each other.

More and more, that conversation includes cyber risk and how AI is being used in clinical and research settings. It's an area I write about regularly, because the questions are changing faster than many insurance programmes.

My journey

From a bold idea to a specialist business

Some of the milestones along the way, from setting up All Med Pro to the conversations I'm having today.

  1. 2011

    Co-founded All Med Pro

    All Med Pro · Swindon

    We were told competing with the medical defence organisations on dental indemnity would be almost impossible, so we set out to challenge that.

  2. 2014

    Claims-occurrence cover for dentists

    All Med Pro

    All Med Pro was one of the first to offer claims-occurrence indemnity to the dental profession.

  3. 2020

    Challenging the status quo, and sharing my story

    LinkedIn articles

    I wrote about why insurance-backed indemnity matters, and shared my own story to help anyone who is struggling.

  4. 2021

    Ten years of All Med Pro

    All Med Pro

    A decade of risk management and insurance services for medical and dental professionals.

  5. 2023

    Speaking up on discretionary indemnity

    LinkedIn article

    Making the case for contractual, legally binding indemnity for dental professionals.

  6. 2026

    Trust, AI and interconnected risk

    LinkedIn articles & posts

    Writing about trust and relationships, cyber insurance, AI in life sciences and the NHS England risk management paper.

  7. 7 May 2027

    All Med Pro Charity Golf & Padel Day

    Near Swindon

    A day of golf, padel and fundraising. Details to follow on LinkedIn.

What I do

Expertise

Dental

Insurance and indemnity for dental practices and professionals, including the accountability questions raised by AI in dentistry.

Healthcare

Risk management and cover for healthcare organisations, where workforce, finance, cyber, equipment and business continuity risks are increasingly connected.

Life sciences

Specialist cover for biotech, medtech and clinical trials businesses, with a close eye on how AI and regulation are reshaping the risk.

AI & emerging risk

Where does AI sit in your organisation, what decisions depend on it, and have controls, contracts and insurance kept pace?

Risk-first advice

Starting with how your organisation really works, then building cover around it, rather than selling individual policies.

Insights

What I'm thinking about

Healthcare risk is interconnected

NHS England's risk management paper highlights how workforce, finance, cyber, equipment and business continuity risks feed into each other. Insurance should reflect that.

AI in life sciences

With the MHRA's 2030 strategy, the question is: where does AI sit in our organisation, what decisions depend on it, and have controls, contracts and insurance kept pace?

AI in dentistry

As AI tools enter the surgery, who is accountable when things go wrong? It's a question the profession needs to answer now.

Video · 45 seconds

Cyber & AI risk in healthcare

AI is already in the room across healthcare, but the risk conversation hasn't kept pace. Here are three questions every practice, clinic and lab should be asking.

Articles on LinkedIn

What people say

Recommendations

“I have worked with Adam for a number of years and he has always delivered an excellent service across our business and personal insurance and indemnity requirements.”

Paul Holborn

“Adam is very client focused and strives to provide a genuine service. I would recommend him to anyone for their business insurance because his knowledge and approachability is second to none.”

Tom Chaston

Beyond work

The person behind the advice

Away from insurance, I'm a husband, a dad and a footballer who isn't ready to hang up my boots. Here's a little more about what matters to me off the clock.

A calm sunrise over misty green hills
Why I do what I do

In your corner, in life and in business

My dad took his own life in 2006. It changed everything for me, and it has been my driver ever since: to make a success of things, and to be a great husband, dad, friend and teammate.

Life today puts a huge amount of pressure on people: work, money, family, and the constant feeling that everyone else has it all figured out. Too many people carry that weight in silence, putting on a brave face while struggling inside, and often the people closest to them have no idea.

That's why I try to be there for people. I'm a proud supporter of mental health causes, because a conversation, a check-in, or simply having someone in your corner can make all the difference. If someone you know has gone quiet, reach out. And if it's you, please talk to someone. Things can and do get better.

That same instinct shapes how we run All Med Pro. Behind every practice, clinic and lab are people under real pressure, and I want them, like the people in my own life, to feel that someone is in their corner.

Read my story: "The sun will rise on a new day" (2 Dec 2020)

If you're struggling, you can call Samaritans free, any time, on 116 123. samaritans.org

Amateur footballers in teal kits walking out onto a misty village pitch, seen from behind

Football

I'm still turning out on a Saturday for Chiseldon Saturdays and with the Chiseldon Vets. The legs aren't what they were, and the recovery takes a fair bit longer these days, but I wouldn't swap it. If I'm honest, it's less about the football and more about the people: the dressing-room banter, the mates, and the post-match catch-up.

I also run Marlborough Town FC Ladies, which is one of the best things I do all week. A great group, and a lot of fun.

A parent and three children walking hand in hand along a countryside path, seen from behind

Family

I'm a husband and a dad to three children, two girls and a boy. They keep me grounded, keep me busy and remind me every day what really matters.

A classic teal sports car on a winding coastal road at sunrise

Travel, motorsport & cars

I love travelling and seeing new places, and I'm a big fan of motorsport and cars. They're how I switch off and recharge.

Events

Coming up

A golf ball on a tee with a padel court in the background on a sunny day
7May 2027

Charity day

All Med Pro Charity Golf & Padel Day

A day of golf, padel and fundraising just outside Swindon. Follow me on LinkedIn for details as they're announced.

· Near Swindon, Wiltshire

Updates on LinkedIn

Get in touch

Let's talk risk.

Whether you run a dental practice, a healthcare service or a life sciences business, I'm always happy to have a conversation.